Ethical Decision Making in Marketing

by Lawrence B. Chonko

Written from a decision-making perspective, this textbook provides students with an overview of ethical problems faced by marketing professionals and an introduction to some of the issues they encounter as they engage in ethical decision-making. A major concern is the unwillingness to grapple with differences between people who subscribe to different ethical considerations. This is dealt with by challenging students to consider how others might view...

• Format: Paperback
• Language: English
• ISBN: 0803955464
• ISBN13: 9780803955462
• Release Date: May 1995
• Publisher: Sage Publications, Inc
• Length: 328 Pages
• Weight: 1.50 lbs.