Ethical Branding and Marketing: Cases and Lessons

The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

• Format: Paperback
• Language: English
• ISBN: 0367786478
• ISBN13: 9780367786472
• Release Date: March 2021
• Publisher: Routledge
• Length: 196 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"