Estimating Promotional Effects with Retailer-Level Scanner Data

By Federal Trade Commission

Estimating cross-brand promotional effects with aggregate data requires knowledge of the joint distribution of each brand's promotions. While such information is available in store-level scanner data,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1502735245
• ISBN13: 9781502735249
• Release Date: October 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 36 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"