All Formats & Editions

1 - 1 of 1 results found

Sort by:

Estimating Models of Promotion-induced Non-comp...

Edition Description

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact...

Edition Details

Format:Hardcover

Language:English

ISBN:1019585471

Format: Hardcover

Condition:

26.95

50 Available

Quantity:

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

All Formats & Editions

Estimating Models of Promotion-induced Non-comp...

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us