Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

Bys: S, Fader Peter and Leigh, McAlister

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.

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• Format: Hardcover
• Language: English
• ISBN: 1019585471
• ISBN13: 9781019585474
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 42 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"