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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
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Estimating Models of Promotion-induced Non-comp... 1021434752 Book Cover

Estimating Models of Promotion-induced Non-comp...

Edition Description

Marketing professionals, this one's for you In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact...

Edition Details
Format:Paperback
Language:English
ISBN:1021434752
Format: Paperback
Condition:
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16.59
50 Available
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