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Estimating Models of Promotion-Induced Non-Comp...
Estimating Models of Promotion-Induced Non-Comp...
Estimating Models of Promotion-induced Non-comp...
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely...
Estimating Models of Promotion-induced Non-comp...
Estimating Models of Promotion-induced Non-comp...
Marketing professionals, this one's for you In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact...
Estimating Models of Promotion-induced Non-comp...
Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact...
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