Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

By Fader Peter S and McAlister Leigh

Marketing professionals, this one's for you In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0343108275
• ISBN13: 9780343108274
• Release Date: October 2018
• Publisher: Franklin Classics
• Length: 42 Pages
• Weight: 0.16 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"