Establishing an Innovation Culture at General Mills Canada: Based on the Ivey School's Case "General Mills Canada: Building a Culture of Innovation (B

By Felix Zappe

Document from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Malta (Edward de Bono Institute), course: Innovation & Entrepreneurship, language: English, abstract: This work summarizes the case from Ivey School "General Mills Canada: Building a Culture of Innovation (B)", analyses what went wrong regarding the described efforts and systematically comes up with new ideas to establish an innovation culture using introducing an already established framework.

• Format: Paperback
• Language: English
• ISBN: 3668537461
• ISBN13: 9783668537460
• Release Date: October 2017
• Publisher: Grin Publishing
• Length: 24 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"