Essentials of Strategic Management

By Dimitrios Koufopoulos and Martyn R. Pitt

Book Overview

Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world.

• Format: Paperback
• Language: English
• ISBN: 1849201870
• ISBN13: 9781849201872
• Release Date: May 2012
• Publisher: Sage Publications Ltd
• Length: 472 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.0" x 7.2" x 9.0"