Essentials of Services Marketing: Concepts, Strategies and Cases

by K. Douglas Hoffman and John E.G. Bateson

Book Overview

Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030288924
• ISBN13: 9780030288920
• Release Date: June 2001
• Publisher: South Western Educational Publishing
• Length: 528 Pages
• Weight: 2.50 lbs.