Essentials of Services Marketing

By Kiran Gangaiah0

Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its future. Indian economy are now dominated by services,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 365938545X
• ISBN13: 9783659385452
• Release Date: April 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 264 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"