Essentials of Marketing (Available Titles CengageNOW)

By Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr., et al.

Book Overview

All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324656203
• ISBN13: 9780324656206
• Release Date: January 2008
• Publisher: South-Western College Pub
• Length: 546 Pages
• Weight: 2.65 lbs.
• Dimensions: 10.8" x 0.8" x 8.8"