Essentials of Marketing: Theory and Practice for a Marketing Career

By David Brown, Alex Thompson, Alexander Thompson, et al.

Book Overview

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

• Format: Paperback
• Language: English
• ISBN: 0367773422
• ISBN13: 9780367773427
• Release Date: September 2022
• Publisher: Routledge
• Length: 484 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.9" x 6.7" x 9.6"