Essentials of Marketing Research [With CDROM]

by Vinay Kumar, David A. Aaker, George S. Day, et al.

Book Overview

Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 047141235X
• ISBN13: 9780471412359
• Release Date: November 2001
• Publisher: Wiley
• Length: 576 Pages
• Weight: 2.85 lbs.
• Dimensions: 1.5" x 8.4" x 10.5"