Essentials of Marketing- Looseleaf

By Edmund Jerome McCarthy, Joseph P. Cannon, William D. Perreault Jr.

Book Overview

Essentials of Marketing pioneered an innovative structure--using the Four Ps framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the... This description may be from another edition of this product.

• Format: Loose Leaf
• Language: English
• ISBN: 1259573532
• ISBN13: 9781259573538
• Release Date: January 2016
• Publisher: McGraw-Hill Education
• Length: 784 Pages
• Weight: 3.20 lbs.
• Dimensions: 0.9" x 8.5" x 10.8"