This publication provides an overview of why there is a need for long-term care (LTC) and explains what LTC is and who will need it. Describes how to select, approach, and meet the prospect. Covers the use of fact-finding and filed underwriting in making the LTC sale; how to customize the policy to meet the prospect's objectives; how to deliver the policy and service the plan; the relationship of the LTC need to comprehensive financial needs; the role of the agent as a financial services professional; and how to build an LTC insurance practice.
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