Essentials of Global Marketing

By Svend Hollensen

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

• Format: Paperback
• Language: English
• ISBN: 0273756540
• ISBN13: 9780273756545
• Release Date: January 2012
• Publisher: Pearson Education
• Length: 524 Pages
• Weight: 2.95 lbs.
• Dimensions: 10.3" x 0.8" x 7.5"