Essentials of Digital Marketing (Global Management)

By Kathryn Waite and Rodrigo Perez-Vega

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1911396013
• ISBN13: 9781911396017
• Release Date: February 2018
• Publisher: Goodfellow Publishers
• Length: 244 Pages
• Weight: 1.15 lbs.
• Dimensions: 2.7" x 7.0" x 10.0"