Essentials of Corporate Performance Measurement

by Franklin J. Plewa, Lydia L.F. Schleifer, George T. Friedlob, et al.

Shows how managers can structure their activities and investment base to obtain the highest possible ROI. * Examines essential concepts of ROI, including the advantages of using certain techniques and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471203750
• ISBN13: 9780471203759
• Release Date: May 2002
• Publisher: John Wiley & Sons
• Length: 224 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.6" x 6.0" x 9.4"

Customer Reviews

Book provides excellent discussion of measures and ROI

This is the second Essentials book I purchased in the series and I can't rave enough about them. In my management position in one of the top financial industries, I need to understand what is going on but I don't need the technical details so many other books get into. These book provide great coverage on important topics -- they really help be to understand. I heard about and had a slight grasp on the use of ROI and other measures from my work, but I didn't really understand it until I read this book. A must have for any professional--I'm recommending it to my colleagues too!