Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

By Cees Van Riel, Charles J. Fombrun, Charles Fombrun

Book Overview

Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.

• Format: Hardcover
• Language: English
• ISBN: 0415328268
• ISBN13: 9780415328265
• Release Date: February 2007
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.9" x 6.5" x 9.2"