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Paperback Essentials of Contemporary Advertising Book

ISBN: 0073136662

ISBN13: 9780073136660

Essentials of Contemporary Advertising

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Format: Paperback

Condition: Good

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Book Overview

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

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great condition, thanx alot

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I received the book just in time before my classes started. In great condition...just like new. saved me 60.00 bucks!
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