Essentials of Consumer Behavior: An Applied Approach

By Debra L Stephens

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.

• Format: Paperback
• Language: English
• ISBN: 0367426862
• ISBN13: 9780367426866
• Release Date: March 2023
• Publisher: Routledge
• Length: 215 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"