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Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? "Essentials of Business Research Methods" provides research techniques for people who aren't data analysts. The authors offer a straightforward,... Read Full Overview

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains... Read Full Overview

Covering the essentials of business research for managers, the book includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment.

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward,... Read Full Overview

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains... Read Full Overview