Essentials of Advertising Strategy

by Don E. Schultz

Book Overview

Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844235245
• ISBN13: 9780844235240
• Release Date: January 1996
• Publisher: McGraw-Hill Companies
• Length: 155 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"