Essential Knowledge for the Aspiring Media Professional

By John Stephen Zaffuto

Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today's competitive media landscape.

The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project's intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers.

This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content.

• Format: Hardcover
• Language: English
• ISBN: 0367405598
• ISBN13: 9780367405595
• Release Date: May 2020
• Publisher: Routledge
• Length: 152 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"