Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

By Yang Kim, Curt Wozniak, Kevin Budelmann

Book Overview

This book is the fourth book in the Essential series following Layout Essentials , Typography Essentials , and Packaging Essentials . It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

• Format: Hardcover
• Language: English
• ISBN: 159253578X
• ISBN13: 9781592535781
• Release Date: October 2010
• Publisher: Rockport Publishers
• Length: 208 Pages
• Weight: 2.18 lbs.
• Dimensions: 0.8" x 8.8" x 10.1"