Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model

By Bjorn Rober and Björn Röber

Presents a thorough discussion of bounded rationality in international business researchIncludes a rare application of laboratory research in studying international business strategyApplies an interdisciplinary approach to studying the well-known Uppsala model

• Format: Paperback
• Language: English
• ISBN: 3319887149
• ISBN13: 9783319887142
• Release Date: August 2018
• Publisher: Springer
• Length: 194 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"