Ephemeral Retailing: Pop-Up Stores in a Postmodern Consumption Era

by Ghalia Boustani

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics...

• Format: Paperback
• Language: English
• ISBN: 1032570385
• ISBN13: 9781032570389
• Release Date: May 2023
• Publisher: Routledge
• Length: 126 Pages