Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era

By Ghalia Boustani

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

• Format: Paperback
• Language: English
• ISBN: 1032570385
• ISBN13: 9781032570389
• Release Date: May 2023
• Publisher: Routledge
• Length: 126 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"