Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era

By Ghalia Boustani

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

• Format: Hardcover
• Language: English
• ISBN: 113858696X
• ISBN13: 9781138586963
• Release Date: August 2019
• Publisher: Routledge
• Length: 116 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"