Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

By Derek Moscato

This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

• Format: Hardcover
• Language: English
• ISBN: 1538152282
• ISBN13: 9781538152287
• Release Date: December 2023
• Publisher: Rowman & Littlefield Publishers
• Length: 256 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"
• Grade Range: Postsecondary