Environmental Marketing: Strategies, Practice, Theory, and Research

By William Winston and Alma T Mintu-Wimsatt

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly "green" marketing movement, toward marketing concepts and tools that not only serve your organization's objectives, but preserve and protect the environment as well.

• Format: Hardcover
• Language: English
• ISBN: 1560249277
• ISBN13: 9781560249276
• Release Date: March 1995
• Publisher: Routledge
• Length: 438 Pages
• Weight: 1.85 lbs.
• Dimensions: 9.0" x 1.3" x 6.5"