Entry Strategies for International Markets

by Franklin R. Root

Book Overview

Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have...

• Format: Hardcover
• Language: English
• ISBN: 0029269032
• ISBN13: 9780029269039
• Release Date: January 1994
• Publisher: Lexington Books
• Length: 324 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.2" x 6.4" x 9.5"