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Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives
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Entry Barriers and Market Entry Decisions: A Gu... 0899305474 Book Cover

Entry Barriers and Market Entry Decisions: A Gu...

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Edition Description

Many firms enter new markets each year in search of growth, but only a handful succeed. A major reason for failure is underestimation of market entry barriers and competitors' reactions to market entry. Thus the objective of this book is to help marketers make more informed...

Edition Details
Format:Hardcover
Language:English
ISBN:0899305474
Format: Hardcover
Condition:
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108.46
50 Available
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