Entrepreneurship (Wiley Series in Management)

By John Burch

This book introduces students to entrepreneurship and points out the significant differences between countries that are entrepreneurially strong and those that are weak. It includes an introduction to the American enterprise system and analyzes the characteristics and tendencies of the strong entrepreneur. Shows students how to create and evaluate products or services for the market place, how to go into business through a start-up, buyout, or franchise. The text is abundantly illustrated with examples from actual case histories.

• Format: Hardcover
• Language: English
• ISBN: 0471825220
• ISBN13: 9780471825227
• Release Date: January 1986
• Publisher: John Wiley & Sons Inc
• Length: 512 Pages
• Weight: 1.80 lbs.
• Dimensions: 9.3" x 1.3" x 7.3"