Entrepreneurship as Networking: Mechanisms, Dynamics, Practices, and Strategies

by Tom Elfring

In the world of business, who you know is usually more important than what you know. While most research highlights the personal characteristics and expertise important to business success, this book demonstrates that networking is the core of entrepreneurship. Both counterintuitive and
powerful, this perspective reframes entrepreneurial action by placing networking at the center of the process.

Traditionally, networks have been regarded...

• Format: Hardcover
• Language: English
• ISBN: 0190076887
• ISBN13: 9780190076887
• Release Date: May 2021
• Publisher: Oxford University Press, USA
• Length: 226 Pages