Entrepreneurship and Technology (First Edition)

By David L. Anderson

Book Overview

Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches. This text focuses on illustrating the ways technology can enhance and improve the entrepreneurial process. This includes a discussion of the impact technology can have upon entrepreneurship, the qualities of an entrepreneur, and the best way to assess the business idea. Each of the book's ten chapters illuminates a specific aspect of the entrepreneurial process. The final chapter projects the impact of technology upon entrepreneurship in the future. Using this text as a guide, readers are given the tools to develop a complete and succinct technology-focused entrepreneurial business plan. The book can serve as the primary textbook in either Introductory Entrepreneurial Studies or New Technology Implementation courses. It can serve as a supplemental text to a traditional Management course by adding an entrepreneurial framework.

• Format: Paperback
• Language: English
• ISBN: 1609276760
• ISBN13: 9781609276768
• Release Date: December 2011
• Publisher: Cognella Academic Publishing
• Length: 210 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.4" x 8.0" x 10.0"