Entrepreneurship and New Venture Management

By Carel van Aardt, Hanneli Bendeman, Isa van Aardt, et al.

Book Overview

Entrepreneurship and New Venture Management explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planning and managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and legal aspects affecting ventures are also explained.

• Format: Hardcover
• Language: English
• ISBN: 0195997468
• ISBN13: 9780195997460
• Release Date: November 2011
• Publisher: Oxford University Press
• Length: 320 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 6.7" x 9.9"