Entrepreneurship and Innovation During Austerity: Surviving Beyond the Great Recession

By Ian Chaston

Book Overview

Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

• Format: Hardcover
• Language: English
• ISBN: 1137324422
• ISBN13: 9781137324429
• Release Date: July 2013
• Publisher: Palgrave MacMillan
• Length: 266 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 5.6" x 8.6"