Entrepreneurship: A Contemporary Approach

by Richard M. Hodgetts and Donald F. Kuratko

This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030196043
• ISBN13: 9780030196041
• Release Date: September 2000
• Publisher: South Western Educational Publishing
• Length: 752 Pages

Customer Reviews

Excellent - For Both Student and Entrepreneur!

I found this book to be an excellent guide when it comes to describing the entrepreneurial process as well as how to start up a business. Not only does it cover the theorectical sections of this vast subject, it also provides guidance on how to go about getting funding, encouraging creativity and innovation within a firm etc. It details the stages of a business and has a number of case studies. A great book!

Very Helpful!

This book has really helped me in class. It ties into all of the other books we use and all of the discussion in class. The book is actually interesting and easy to read unlike other textbooks!

The finest business text ever written!!!!!

Dr. Kuratko's book is positively OUTSTANDING and a MUST read for anyone who is even CONSIDERING starting his or her own business. Dr. Kuratko is considered by many to be the nation's foremost expert in the field of entrepreneurship and small business management. His book blends the structure of a course textbook with excellent real-life case examples. This is, without question, the finest book that I have ever read. I keep it by my nightstand!!!Buy this one! You WON'T regret it!Michael

Entrepreneurship: A Contemporary Approach

This book is phenominal. While it is an academic textbook, it really hits home to the real world. The business plan section is extremely useful and the real life company examples and case studies are quite interesting and insightful.

business plan

I think that this section is extraodinary and has given me the opportunity to think so hard about establishing a business for myself.