Entrepreneurship & Startup Management

By Dr Manpreet Kour, Dr Dheeraj Tiwari, Dr Monika Agarwal

In today's fast-paced business world, entrepreneurship has become a driving force behind innovation, economic growth, and job creation. Entrepreneurship & Startup Management is a comprehensive guide designed for aspiring entrepreneurs, business students, and professionals who seek to understand the fundamentals of starting, managing, and scaling a successful business.This book covers key aspects of entrepreneurship, including: ✅ Idea Generation & Business Planning - How to identify profitable opportunities and develop a strong business model.✅ Startup Funding & Investment Strategies - Exploring venture capital, angel investors, bootstrapping, and crowdfunding.✅ Marketing & Branding - Techniques to establish a strong brand presence and reach the right audience.✅ Operational & Financial Management - Essential insights into running an efficient and profitable business.✅ Growth & Scaling Strategies - Expanding a startup into a sustainable enterprise.✅ Challenges & Solutions - Overcoming common pitfalls and navigating uncertainties in the business landscape.

• Format: Paperback
• Language: English
• ISBN: 6208847184
• ISBN13: 9786208847180
• Release Date: July 2025
• Publisher: Scholars' Press
• Length: 72 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"