Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers

By Jeremiah Gardner and Brant Cooper

Book Overview

Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a "brand genius" on the 40th... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0996100741
• ISBN13: 9780996100748
• Release Date: October 2014
• Publisher: Market by Numbers Press
• Length: 338 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"