Entrepreneurial Traits among Commerce Students

By Dr Ismail Thamarasseri and MS Parvathy Madhusoodhanan

This book "Entrepreneurial Traits among Commerce Students" is a compelling exploration into the dynamic intersection of education and entrepreneurship in the context of India's evolving economic landscape. This book meticulously scrutinizes the entrepreneurial traits among commerce students, shedding light on their levels, components, and variations based on gender, institution type, and locality. With a keen eye on the pressing issue of unemployment and underemployment among educated youth, the book advocates for proactive measures, positioning entrepreneurship as a transformative solution. Drawing on a robust methodology, including a normative survey and an intricately designed "Entrepreneurial Trait Assessment Scale," the book not only presents empirical findings but also offers valuable insights for educators, policymakers, and stakeholders involved in shaping the educational and entrepreneurial landscape. As an invaluable resource, this book contributes to the discourse on fostering an entrepreneurial mindset among commerce students, guiding us toward a future where innovation, ambition, and economic vibrancy converge.

• Format: Hardcover
• Language: English
• ISBN: 9362245574
• ISBN13: 9789362245571
• Release Date: January 2026
• Publisher: Discovery Publishing House Pvt Ltd
• Length: 140 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"