Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability

by Hermawan Kartajaya, Hooi Den Huan, Philip Kotler

An eye-opening discussion of the future of marketing, from four of the leading minds in the field

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly...

• Format: Hardcover
• Language: English
• ISBN: 1119835208
• ISBN13: 9781119835202
• Release Date: March 2023
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"