Entrepreneurial Marketing for SMEs

By Soo Hee Lee and Luca Cacciolatti

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

• Format: Hardcover
• Language: English
• ISBN: 1137532564
• ISBN13: 9781137532565
• Release Date: October 2015
• Publisher: Palgrave MacMillan
• Length: 215 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"