Entrepreneurial Marketing: A Practical Managerial Approach

By Robert D. Hisrich and Veland Ramadani

Book Overview

One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sales and revenues: identifying and selecting the market, determining the consumer needs cost effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. The content is enhanced by numerous examples throughout.

• Format: Hardcover
• Language: English
• ISBN: 1788111311
• ISBN13: 9781788111317
• Release Date: April 2018
• Publisher: Edward Elgar Publishing
• Length: 224 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"