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Paperback Entrepreneurial Marketing: A Blueprint for Customer Engagement Book

ISBN: 1544320434

ISBN13: 9781544320434

Entrepreneurial Marketing: A Blueprint for Customer Engagement

Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students...

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Format: Paperback

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