Entrepreneurial Management in Small Firms

by Ian Chaston

Book Overview

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues...

• Format: Paperback
• Language: English
• ISBN: 1848600259
• ISBN13: 9781848600256
• Release Date: November 2009
• Publisher: Sage Publications Ltd
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.6" x 9.4"