Entertainment-Education and Social Change: History, Research, and Practice

By Arvind Singhal

Book Overview

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations.

Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

• Format: Paperback
• Language: English
• ISBN: 0805845534
• ISBN13: 9780805845532
• Release Date: December 2003
• Publisher: Routledge
• Length: 482 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 6.6" x 9.0"

Customer Reviews

A Vital Contribution to the Social Sciences

Singhal has done some of the finest work every not only documenting but explaining the success of a powerful behavioral intervention--entertainment education. This highly readable and informative book should be required reading for every public policy and Non Profit leader in the world. If it were, the quality of their work would substantially improve.