Enterprise Management with SAP SEM/Business Analytics

by Marco Meier, Peter Mertens, Werner Sinzig

In order to make strategy happen there is a need for powerful management information systems. SAP focuses on the application of modern business administration concepts, e.g. Value Based Management,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3540002537
• ISBN13: 9783540002536
• Release Date: April 2003
• Publisher: Springer
• Length: 221 Pages
• Weight: 1.34 lbs.
• Dimensions: 0.8" x 6.4" x 9.5"

Customer Reviews

Compact overview with lots of practical examples

After ERP, CRM, SCM etc. on the more operational levels now comprehensive approaches for integrated strategic management and operations emerge. This became popular years ago with the Balanced Scorecard. This book shows that there is much more around this topic. It gives a compact overview about the theoretical backgrounds. But, what is more important it links theory with a lot of practical examples in form of figures and real world screenshots. I think it is a very good introduction and easy to read. It is the only book so far that I could find that gives more detailed information about SAP SEM than SAP's web pages and it adresses some critical issues of the software and concepts, too.Nevertheless the chapter with the case studies could be enhanced in a next edition.

Compact overview with lots of practical examples

After ERP, CRM, SCM etc. on the more operational levels now comprehensive approaches for integrated strategic management and operations emerge. This became popular years ago with the Balanced Scorecard. This book shows that there is much more around this topic. It gives a compact overview about the theoretical backgrounds. But, what is more important it links theory with a lot of practical examples in form of figures and real world screenshots. I think it is a very good introduction. It is the only book on the market so far that I could find that gives more detailed information about SAP SEM than SAP's web pages and it adresses some critical issues of the software and concepts, too.Nevertheless the chapter with the case studies should be enhanced in a next edition.